What Makes Buildings Beautiful (And Why Beauty Does Matter)

What makes buildings and cities beautiful, and why is beauty so important? How to design for beauty? Explore these questions with The Aesthetic City. I was always wondering why everything was getting so ugly, and why beauty doesn't seem to be valued anymore. So in this video, we take a deep dive into the topic of beauty - to hopefully learn some lessons from it. From the design disconnect to biophilia and deeper brain structures, no stone is left unturned to solve the puzzle: how can we build more beautiful, and why does that matter?